Most of our custom calendar printing customers have no trouble finding a calendar design among our styles galleries that they really like. But more often than not, there is a little something extra that they need. Maybe they need 300 custom events added to the date boxes. Or maybe they need the typefaces to match their corporate style. Or maybe they need a paragraph of text added next to each image. Maybe it’s advertising. Or maybe it’s all of the above. When they ask if we can perform these extra services, most customers are surprised by the two answers we give: “Sure, we can do that,” and, “No, there’s no extra charge.”
Are we crazy? We don’t think so. Our business objective is to produce the best-looking custom calendar printing on the market. We believe that the best way to do that is to make it easy for our customers to get the calendar that they want. That means customizing the calendar as much as necessary without a confusing array of add-on pricing.
We also have a secret weapon. We use a set of proprietary scripts to automate many of our calendar layout tasks. When a customer asks for something special, we usually put the time in up front to code new script that includes the customization. Its a little more work that way, but when next year’s calendar comes along, we are ready to go.
So, don’t be shy. Let us know what you need for your calendar. Most likely, we’ll say, “Sure, no extra charge.”
